Future Mobility Experience and Automotive Innovation to get featured; Kia Motors and Kawaski India to enter the Indian market.
The upcoming Auto Expo which is due to take place in Delhi will have six special zones, including Future Mobility and Automotive Innovation. Korean automotive company Kia Motors and India Kawasaki motors will be among the ones debuting.
The Auto Expo will be held at Greater Noida from 9th -14th February, organised by the Society of Indian Automobiles Manufacturers (SIAM) along with the Automotive Component Manufacturers Association of India (ACMA) and Confederation of Indian Industry (CII).
There will be media preview and launch of new models on 7th February and inauguration ceremony on 8th February. The event will see the launch of a number of new models of existing as well as new vehicles from various automotive manufacturers.
The 2018’s theme is “Co-Create, Co-Exist and Celebrate” which focuses on ‘Entire Mobility Ecosystem’
Arun Malhotra, Chairman SIAM Trade fair Group, has said that the auto show is being considered among five best motor shows and it offers an opportunity for automotive companies to showcase their capabilities and upcoming models to the visitors, analysing and fulfilling their needs and demands.
Debashish Majumder, Director, SIAM, highlighted how the social media is also expected to create an impact of the auto show. A special Emoji is being developed by Twitter for the show. The auto show will portray a complex labyrinth of safety, emissions and sustainability in a blueprint, to share the complex evolutionary cycle of the automobile industry.
Six special zones are being introduced at the show. These are:
- Automotive Innovation covering Start-ups;
- Electric vehicles technology solution;
- Exotica for display of heritage cars and supercar;
- Motorsports for display of rally vehicles;
- Auto Gaming Arena;
- Future Mobility Experience and Application Vehicles.
Future Mobility Experience zone will try to provide virtual reality experience of driving connected and autonomous electric vehicles on various roads to give a picture of future mobility. There will be zones on 70 years of Indian Automobility and one on Anti-counterfeiting and other on Application vehicles.
Sugato Sen, Deputy Director General, SIAM, said: “The auto expo has conventionally been one of the most pursued platforms for the automobile industry in India and with the continued success of the show; it has gained a global thrust giving the participating brands a worldwide exposure.”
The show had a footfall of over 5.6 lakh visitors in 2014 and 6.01 lakh in 2016, with the latter witnessing the launch of 25 new vehicles.