Ford India just unveiled it’s new and much-awaited EcoSport (2017)across the country and it’s taking the whole automobile industry by storm. While most of the automobile giants try to sell their models through dealers, this time Ford did something new and made an alliance with online retailing giant Amazon.in and offered potential customers an opportunity to skip the queue by opening bookings for the sub-4 metre SUV from midnight of November 5, 2017. The company scheduled to make the online registration open for 24 hours. However, the limited stock of 123 units was booked out unexpectedly before 10 am!
Even though Ford hasn’t shared the exact intel about the sales of EcoSport, the company claimed that the majority of bookings came for the top-spec Titanium+ variant with the all-new 1.5-litre petrol engine which produces 123PS/150Nm. In this variant, the engine is equipped with all-new 6-speed automatic gearbox. This variant promises a fuel economy of 14.8km/l. The new EcoSport is more economical with the 5-speed manual transmission, returning 17km/l.
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Most of the customers who booked the EcoSport through Amazon.inpreferred lightening blue body among other variants. Dealers were accepting bookings for the SUV for a refundable amount ranging from Rs 20,000 to Rs 50,000, while the online booking amount was just Rs 10,000.
Ford EcoSport was first showcased as a concept during the 2012 New Delhi Auto Expo in India on 4th January 2012.Back then, no one knew that the model will receive this much amount of positive response. From sales to performance, everything is top notch about the new Ford EcoSport. Now that the EcoSport is gaining such positive response after its unveiling, other automobile giants might be under a lot of pressure because people who were searching for their desirable ride will definitely take a look upon the EcoSport. Perhaps, EcoSport will prove to be the best sub-4 meter SUV this year.
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