Launched in May 2017, third generation subcompact sedan “MARUTI SUZUKI SWIFT DZIRE” has achieved an unprecedented benchmark of selling 1 lack units within six months of its launch.
This Indo-Japanese car manufacturing company has already tasted success in the Indian market by launching successful hatchback models in the history such as swift, alto etc. For “MARUTI SUZUKI”, Alto has been the most successful model for almost a decade but pristine Dzire has outsold Alto by managing to proliferate the volume of sales to 31,000 units in the month of August itself.
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“MARUTI SUZUKI” is euphoric about the phenomenal success of the new Dzire and amidst triumphant state, R.S Kalsi (Executive Director of sales and marketing in MARUTI SUZUKI) asserted:-
“Indeed, the Dzire has brought an unprecedented disruption in the automobile market. The new Dzire takes the brand to a whole new level – an authentic sedan designed for the young, aspirational and indulgence seeking Indian customer. Built afresh on the HEARTECT platform, the all-New Dzire continues to fulfil the growing aspirations of young and prosperous India. Committed to redefine the market, brand Dzire has not only expanded our share in the entry sedan segment but also expanded the industry size”.
With such humongous demand for new sedan compact sedan, we are assertive that we will witness stiff competition amongst “MARUTI SUZUKI DZIRE”, “HONDA AMAZE”, “HYUNDAI XCENT”, “FORD FIGO”ASPIRE”,” TATA TIGOR”.
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