The British premium appliance maker, Dyson, has been working on launching their upcoming electric vehicles in the Indian Market for the first time. The sources have confirmed that it will be investing 150 million pounds to open company-owned stores in India under the single-brand retail policy by the government of India. Founded in 1993, the company deals in retailing premium electronic appliances and has already begun development of electric cars.
Discussing its expansion plans for the future, the company says, “We have been working towards our India debut for some time now, and are confident that the country will emerge as one of the key markets for us globally.” It aims to open 20 stores across 10 cities in India, including Delhi, Mumbai, and Bangalore. Under the ongoing transformation phase in the market from the investment-heavy IC engine car business to EV, new opportunities have presented themselves for the smaller and recent firms and Dyson has seized the chance to expand its presence across nations. Thanks to the government’s GST regime and the latest budget, India comes off as a potential market. Dyson is positive about the launch of EVs in the year 2020 in India and even though they may be restricted to the urban and metropolitan cities, it will certainly boost India’s chances of achieving its aim of going fully electric by the year 2030.
