Hyundai is one of the leaders in the automobile industry and is trying its level best to capture a huge market by offering various discounts and offers to customers. Hyundai India has launched a new online initiative for its popular offering, the Xcent. Thr HyBuy initiative is a month-long programme from April 10th to May 10th, 2018. The company has limited the campaign for 250 cars only, set with a pre-defined duration in real time and benefits are over and above the current market offer. Only booking is done online, while rest of the delivery process continues at the dealership end. Also, the benefits offered are over the discount of Rs. 78,500.
In order to enjoy the benefits of these programme customers need to sign in on the website www.HyBUY.in. the company will make the benefit available to customers who deposit a token amount and rewards to those who share this deal with his/her friends and family to participate in this program. HyBUY provides attractive offers and these benefits further, when more people join the deal, states Hyundai India.
Also read: Hyundai to launch 9 new products by 2020
This is not a new concept introduced by Hyundai, this first phase of this programme was done with the Hyundai i20 followed by the second with the Hyundai Xcent. As per this programme the first 99 customers to book the Xcent will get the Amazon Echo Dot. Further, the 150 customers will get underbody coating in addition to the Echo Dot, once the online bookings cross 99. And coming towards the masterstroke, one lucky winner will get underbody coating, exterior beautification and a chance to go to Disneyland, Hong Kong with their family.
More offers: Auto Discounts In April 2018
We received an overwhelming response from customers with over 19 lakh HyBUY site visits with 6.25 lakh people reached out through HyBUY shares on Facebook. Following the success, we are extremely enthusiastic about launching the 3rd phase of HyBUY” said, Puneet Anand, Sr. General Manager & Group Head, Marketing, HMIL.
This is great marketing strategy used by Hyundai to make its reach wider and make its cars popular in Indian markets.
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