The Racemo has the power to change the perception of the brand completely.
Tata Motors showcased its stylish sports-car Racemo at the Geneva Motor Show earlier this year. Tata, internationally recognised for making the ‘world’s cheapest car’, stunned everybody in the attendance in Geneva with the edgy Racemo concept. The striking looks have helped Racemo earn the German Design Award in the gold category for its looks. The sports-car is designed in Tata Motors Design Studio in Turin, Italy and hence a familiar Tata face.
Tata has also partnered with Microsoft and with its help, made the virtual version of the car which is available in Forza Horizon 3. This is done to the delight of its growing fan base around the globe. It will be the first Indian car to be featured in racing. Rumors were there that Tata had shelved the project in an effort to cut costs and instead decided focus on mass-market vehicles to drive up the volume, by creating a halo for the product and thereby boosting the sales. Pratap Bose, Tata’s design chief has confirmed that the carmaker is bringing this exciting sport-scar to India but didn’t disclose the production timeline.
Tata Racemo Features
The Racemo will feature a mid-mounted, 3-cylinder, 1.2-litre turbocharged petrol engine delivering 190PS of power and 210Nm of torque to the rear wheels via a 6-speed transmission. The two-seater coupe’s 165mm of ground clearance, light kerb weight and compact dimensions make it the perfect tool to inject a heavy dose of style and fun into your everyday commute without spending a whole lot of cash. Under the guidance from MO-Flex platform, Car will be built in a unique modular manner. Tata believes that this platform is capable of significantly cutting down the time required for a production-ready car to go into mass production.
We are hoping for Tata to give it a tempting price as it goes to sale.