The all new Tata Zest Premio has launched a special edition which will come with 13 new features, in order to celebrate the occasion of reaching 85,000 sales mark. The major focus will be on premium models. The sale of Tata Zest Premio has begun from 1 March 2018, and the starting price has been Rs. 7.53 Lakh for the diesel variant (ex-showroom Delhi).
Tata Zest Premio features include piano black hood front strip, glossy black dual tone roof, piano black exterior on rearview mirrors and tan finish dashboard in the interior, while the exterior has a Titanium Grey and Platinum Silver finishing, dual tone bumper, smoked multi-reflector headlamps, piano black rear boot lid, silver wheel covers, Premio special edition badge along with an optional piano black spoiler. Interiors further have Premium seat fabric with contrast stitching and Premio branding colour coordinated to match the tan dashboard mid pad as an optional add-on. For the in-car Infotainment, there is Connect Next touchscreen infotainment system by Harman and phone-based apps for navigation among the other features.
Not just the interiors and the exteriors, but the 4- cylinder engine is also a powerful one with a capacity of 1.3L, BS IV Quadrajet, turbodiesel with a maximum output of 75PS power and torque of 190 Nm. The engine will have a 5-speed manual transmission (MT).
The Tata Zest has more than 85,000 happy customers and has proved to be one of the most loved brands. Hence with the launch of this new special edition ZEST, the brand is expected to strike a new chord with the young generation. It would be interesting to see whether they continue to cater to the interests and preferences of the customers with their best-in-class offering.