Ford is introducing seven electric vehicles in the next few years among which is a small electric SUV as well. The American carmaker has however not yet revealed whether the car will be launched in India or not but has stated that it will be offered for sale in North America, Europe, and Asia. In early 2017 the carmaker revealed that the small electric SUV will be built at its Flat Plant Rock in Michigan.
Ford announced it’s motive to enter the electric SUV space at the same time it said will scrap the plans for it’s $1.6 billion factory in Mexico. Instead, the automaker will release 13 auto vehicles over the next five years as a part of a $ 4.5 billion investment.
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One of these EVs will be an SUV with an estimated 300-mile range. Automakers are shifting their time and energy to electric SUVs at a time where sedan sales are falling. Electric vehicles are yet to gain real traction with them only accounting for only 1% of global auto sales- producing SUVs seems like the best way to trigger demand.
“As more and more of consumers around the world gets interested in electric vehicles, Ford is committed to being a leader in providing consumers with a broad range of electrified vehicles services and solutions that make peoples lives better” said Mark Fields, the CEO and President of Ford. “Our investment and expanding lineup reflect our view that global offerings of electric vehicles will exceed gasoline-powered vehicles within the next 15 years.”
According to company’s research, 88 percent of daily drives were 60 miles or less with roughly four out of five customers charging once a day. Range anxiety has long been a concern for electric vehicles but 300 miles would put Ford’s unnamed SUV just ahead of the competition.
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Ford is also testing wireless charging technology in the US and Europe, which could give Ford SUV a further advantage. Once deployed the systems would allow for automatic charging once a vehicle is parked in a charging space, with no physical contact necessary between the car and the charger.